“We're building the map of the future.”

• Alex Haeger, Founder

If you are excited about gravel riding, this is the technology that will get you motivated to ride. Slipstream is AI-powered, community-sourced bike route information that is mapping roads and trails throughout the country. Their goal was to build a creative brand design that would connect with the gravel community of rugged gear-heads who are curious about building their knowledge of road conditions and maps. Our team at Moraine did a deep dive into the gravel scene to understand what riders want and how to build a visual connection. The Slipstream AI crew wanted a gritty look and we delivered with a brand package of logos, colors, and typefaces that reflect a day of dirt, sweat, and axle grease.